2004 Conference Presentations

Summaries of selected presentations from our 2004 conference.

Paul Dolan, past COO of Fetzer Vineyards, described the journey toward sustainability for his $200 million company. The company integrated the "triple bottom line" approach into their business planning and fostered a new culture both within the company and in the wine industry.

Paul Dolan's presentation (pdf 2.2MB) »

Jill Abelson from EPA's Energy Star Program presented a variety of practical strategies for businesses to reduce their energy consumption.

Jill Abelson's presentation (pdf 2.6MB) »

Dominique Nils Conseil, President of AVEDA, presented a case for how environmental and economic goals are not mutually exclusive. At AVEDA, a sustainability agenda has become the engine instead of a brake and is leadership's best opportunity to unleash creativity, generate innovations, create product differential, and achieve greater consumer and shareholder value. According to Conseil, "a better run company is one that pursues transparency, refuses to sacrifice long-term goals for short-term gains, and factors in all its stakeholders."

Dominique Conseil's presentation (pdf 1.8MB) »

Laurie Demeritt, COO of The Hartman Group, summarized their research on the "new consumer" market that is buying socially and environmental responsible products. Speaking to this market requires businesses to adjust their marketing and messaging to address emerging new consumer.

Laurie Demeritt's presentation (pdf 2MB) »

Paul Ray of Cultural Creatives shared his market research, which indicates that authenticity is an increasingly critical factor to green consumers. Ray described why authenticity is so important and how businesses can best communicate authenticity.

Paul Ray's presentation (pdf 120KB) »

David Korten, author of the best-selling book When Corporations Rule the World, set the work of the Co-op America's Green Business Network™ in a larger perspective, helping people see the importance of their businesses in addressing issues of consumption, money, justice, democracy and the role of corporations, and local living economies.

David Korten's presentation (pdf 179KB) »