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12 Ways to Shop Fair Trade
Good news! The Fair Trade marketplace is broader and more vibrant than ever before. That's the lesson our editors learned while putting together our latest Guide to Fair Trade which makes its debut as a 24-page online PDF (at right).
In our latest guide, you'll learn how Fair Trade provides a fair wage for farmers in crisis, invests in community infrastructure, preserves our environment, and more. You'll read interviews with producers and distributors across the Fair Trade supply chain, and most importanly, you'll get tips on how to take action to build demand for Fair Trade.
To whet your appetite, below we present 12 ways you can shop Fair Trade today, and we link you into our National Green Pages™ online which is filled with companies selling hundreds of Fair Trade products. (When you download our PDF, you'll also find a handy four-page directory section listing Fair Trade companies that are part of our green business network.)
When we published our first Fair Trade guide four years ago, coffee was the most visible Fair Trade product, with chocolate and tea just beginning to make waves in the US marketplace. We're so pleased to report the amazing growth of the Fair Trade marketplace, and to link you to all the great Fair Trade products you see below.
1. Tea — One of the fastest-growing segments of the Fair Trade market, US imports of Fair Trade tea increased an impressive 187 percent in 2005. Since then, herbal tea products like chamomile, hibiscus, peppermint, and spearmint have gained Fair Trade status. Tea lovers can find teas bagged, loose, and bottled.
Look for black tea, oolong, chai, and more in the National Green Pages™ »
2. Chocolate — The average American eats 12 pounds of chocolate a year, supporting an industry that saw retail sales of more than $16 billion in 2006. If you're among the 46 percent of Amreicans who say they can't live without chocolate, you can avoid the well-documented problem of child slave labor in the cocoa industry, and direct your share of that $16 billion toward chocolate that helps communities and the environment.
Look for candy bars, baking cocoa, and more in the National Green Pages™ »
3. Fresh Fruit — In Europe, where Fair Trade fruit has been available since the mid-1990s, Fair Trade bananas have reached a market share as high as 24 percent. In the US, Fair Trade tropical fruits like bananas, mangoes, and pineapples became available in 2004, and their availaibility is growing, especially in natural foods stores and food co-operatives. Find a store near you selling Fair Trade fruit by using TransFair USA's store locator.
Sign our letter to supermarkets asking them to stock Fair Trade bananas »
4. Sugar — Phosphorus run-offs from the conventional sugar industry in Florida have devastated the ecosystem of the Everglades, and the sugar lobby has worked aggressively to avoid responsibility. Sustainable alternatives to sugar like locally grown, organic maple syrup or honey can help you avoid the problems in the sugar industry, as can Fair Trade Certified™ sugar, introduced to the US in 2005.
Look for Turbinado, cane sugar, and more in the National Green Pages™ »
5. Rice — While most of the white and brown rice consumed in the US was grown on US farms, most aromatic long-grain rice comes to our tables from small-scale farms in Asia where it was harvested by hand. Workers on these farms often find themselves squeezed by middle merchants and sickened by pesticides; Fair Trade rice—most of which is also organic—protects both workers and the environment.
Look for Jasimine, coral, Basmati, and more in the National Green Pages™ »
6. Vanilla — Working with a labor-intensive crop that yields a relatively low harvest, vanilla farmers are hard-hit when their market fluctuates, as it has since environmental disasters at key procuction centers in 2000. TransFair USA began certifying vanilla in 2006, and new Fair Trade Certified™ vanilla ice cream from Ben & Jerry's arrived in supermarkets in January 2007, joining their previous Fair Trade coffee and chocolate flavors.
Look for whole beans and vanilla extracts in the National Green Pages™ »
7. Spices — The European Fair Trade certifying body (FLO) approved standards for Fair Trade spices in 2005. In Europe, products like ginger cookies and lemongrass soap have begun to appear with Fair Trade spices among their ingredients, as hopeful sign for the future of Fair Trade spices in the US.
Look for ginger, nutmeg, pepper, and more in the National Green Pages™ »
8. Wine — Introduced to the US market in 2007, Fair Trade wine has been produced in South Africa since 2003, and in Chile and Argentina since 2004. The South African certification process requires vineyard workers to maintain a legally protected minimum 25 percent interest in the winery, in support of the South African government's policies promoting equal land ownerships following Apartheid.
Look for Merlot, Grenache, and more in the National Green Pages™ »
9. Olive oil — The Canaan Fair Trade Association uses the Fair Trade concept to empower marginalized Palestinian rural communities caught in conflict so they can sustain their livelihoods and culture. Farmers are guaranteed a minimum price, and receive a 10 percent Fair Trade premium above market price, plus a 10 percent organic premium above market price.
Look for olive oil in the National Green Pages™ »
10. Sports balls — When the European Fair Trade certification body (FLO) created standards for soccer ball production in 2002, it was the first time a non-agricultural commodity had received certification. Since then, four Pakistani and one Thai producer have achieived certification, ensuring that no child labor is involved, and that workers receive a living wage in a healthy work environment.
Look for soccer balls, volley balls, and more, in the National Green Pages™ »
11. Arts and crafts — Producers of unique, handmade, artisanal Fair Trade products like jewelry, baskets, textiles, and other handicrafts belong to trade associations that screen for internationally recognized Fair Trade standards. For example, our ally the Fair Trade Federation links low-income producers with consumer marketers that pledge to: pay fair wages in the local context, support participatory workplaces, ensure environmental sustainability and public accountability, and suppply financial and technical support.
Look for Fair Trade craft products in the National Green Pages™ »
12. Coffee — Available since the late 1990s, Fair Trade coffee is the most widespread and recognizable Fair Trade commodity. Currently, it is the fastest growing segment of the $11 billion US specialty coffee maket, and about 85 percent of Fair Trade coffee is also organic.
Look for Fair Trade coffee in the National Green Pages™ »
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